Social Innovation Forum clock grahic

 

2006 Social Innovator

Circle Catering

Social Issue Track: Social Enterprise: Nonprofit Business Ventures

 

Sponsored by:The Fund for Philanthropy & Education

 

Circle Catering a project of Roca, Inc.

 


CitySprouts

Tacos Unidos, a project of Roca, is a nonprofit business venture that sells healthy tacos and burritos to create training and employment opportunities for high risk young people ages 16-24 from Chelsea, Revere and East Boston.

 

 

 

Social Problem:

 

CitySprouts

  • Since 2000, there has been a 12% increase nationally in the number of youth that are both out-of-school and out-of-work.
  • More than 70,000 young people in Massachusetts between the ages of 16 and 24 are both out-of-school and out-of-work, with 8,000 in Boston alone.
  • Chelsea, MA has double the annual high school dropout rate, 3 times the teen pregnancy rate, and 2.5 times the youth poverty rate as compared to Massachusetts statewide averages.
  • 11% of Chelsea public school students report gang involvement.
  • Each of these disengaged youth represents a potential cost of $250,000 to $2 million over his or her lifetime.

 

Key Accomplishments & Social Impact:

 

  • Launched an ethnic food service social venture, is a vendor to MGH, and has catered events for up to 500 people in Chelsea and Boston.
  • Received press coverage in The Boston Globe and on NPR.
  • After only one season of operations, 3 out of 4 youth staff have successfully transitioned into full-time or stable employment

 

Goals - Two Years:

 

  • Reach $100,000 in sales covering 60% of total business expenses
  • Employ 22 youth through paid work experience
  • Train 108 youth in critical hard and soft work skills

 

Total Philanthropic Investment - Two Years:

 

$217,000
Ways to Invest

In-Kind Support

  • Building the Tacos Unidos website.
  • Developing strategy for branding & marketing.
  • Developing a strategy for business development.
  • Recruiting 1 board member with expertise in marketing, particularly in the food service industry.
  • Developing an operations and employee handbook.
  • Inviting Tacos Unidos to be a vendor in your building.
 
Financial Support

$50,000
Kitchen Expansion
$25,000
FT Business Assistant Manager
$10,000
PT Youth Assistant
$5,000
Push-Cart
$1,000
Serving Equipment for 2 In-Building Vendor Sites
$500
Have Tacos Unidos cater your next meeting or large event

 

Contact Information

Sotun Krouch
(617) 889-5210 x200
tun@rocainc.com

Location

Chelsea, MA

Founded

May 2005

Current Budget

$135,000

Geography and People Served:


High-risk youth and young adults, ages 16-24, in Chelsea, Revere and East Boston

Website:

http://www.rocainc.org/

 

 

 

 

Read the Prospectus

 

CitySprouts


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Information
A Root Cause Social Enterprise
RC